Waterbeat Society is the first and only hydrospinning center in Italy. It is located in the heart of Milan, just around the corner from the Duomo. The project is organized on two levels, plus a mezzanine: The ground floor houses the reception, a small waiting area and the three massage cabins, two inside the velvet cocoons on the mezzanine floor and one in the area behind the cashier.
The lower floor is the real heart of the center: the swimming pool, which fits 13 bikes. At the same level there is a waiting room and the changing/locker rooms for men and women. Waterbeat Society was conceived and designed as an innovative place, significantly different from any fitness gym you are used to. WBS is a place where “cool”, “friendly” and “pop” are the key words, connoting an innovative character able to convey a fresh and colorful mood. The goal was to make your feel immediately Californian atmospheres. The colors of the project focus on a range of green, light blue and blue, walls and ceilings are pervaded by the freshness of these colors. The choice of contamination of the project is also defined by the atypical choice of materials, starting from the reception desk, which is covered in white tiles with colored joints, a material which is in strong contrast with the velvet that covers the cocoon on the mezzanine. The trait d’union between these elements is the staircase leading to the mezzanine level, entirely covered in perforated, white, clean and simple metal sheets.
The wall behind the reception desk is covered in wallpaper that incorporates the logo and the foliage symbol of Waterbeat Society. Above all, suspended and unexpected you will find the motto of Waterbeat Society: BE A HYDROLOVER, a pink neon sign that stands out in the air, with a touch of innocent boldness typical of this project. An iconic glass elevator leads downstairs. The eye is immediately captured by the natural cement stucco wall on which stands the pink neon that shows the logo. From the waiting room it is possible to see the swimming pool through a large window.Through a long, white and bright corridor, a sort of chromatic pause, you can access the male and female changing rooms and the pool. The access to the pool is through a short staircase, here the back wall is covered in water-repellent wallpaper, on which there are logo and foliage. The niches, used for storing exercise tools and showers, are covered with the same tiles present in the reception. Changing rooms are characterized by very fresh accents. Here there is a game of two colors, water blue for women and blue for men, while the showers are covered in white tiles, with black grout in this case. Strong and characterizing elements, unexpected materials and bright colors are the ingredients that characterize Waterbeat Society, an innovative place, which is the result of the contamination of different cultures, inspirations and passions.
Project published on:
Living Corriere, June 2018 > article
Bob Magazine, April 2018 > article
Husk., March 2018 > article
Ad France, February 2018 > article
Archiportale, February 2018 > article
Panorama, February 2018 > article
Grazia, February 2018 > article
Casa Vogue Brasil, January 2018 > article