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Waterbeat Society is the first and only hydrospinning center in Italy. It is located in the heart of Milan, just around the corner from the Duomo. The project is organized on two levels, plus a mezzanine: The ground floor houses the reception, a small waiting area and the three massage cabins, two inside the velvet cocoons on the mezzanine floor and one in the area behind the cashier. The wall behind the reception desk is covered in wallpaper that incorporates the logo and the foliage symbol of Waterbeat Society. Above all, suspended and unexpected you will find the motto of Waterbeat Society: BE A HYDROLOVER, a pink neon sign that stands out in the air, with a touch of innocent boldness typical of this project. An iconic glass elevator leads downstairs. The eye is immediately captured by the natural cement stucco wall on which stands the pink neon that shows the logo. From the waiting room it is possible to see the swimming pool through a large window.Through a long, white and bright corridor, a sort of chromatic pause, you can access the male and female changing rooms and the pool. The access to the pool is through a short staircase, here the back wall is covered in water-repellent wallpaper, on which there are logo and foliage. The niches, used for storing exercise tools and showers, are covered with the same tiles present in the reception. Changing rooms are characterized by very fresh accents. Here there is a game of two colors, water blue for women and blue for men, while the showers are covered in white tiles, with black grout in this case. Strong and characterizing elements, unexpected materials and bright colors are the ingredients that characterize Waterbeat Society, an innovative place, which is the result of the contamination of different cultures, inspirations and passions.

Project published on:
Living Corriere, June 2018 > article
Bob Magazine, April 2018 > article
Husk., March 2018 > article
AD France, February 2018 > article
Archiportale, February 2018 > article
Panorama, February 2018 > article
Grazia, February 2018 > article
Casa Vogue Brasil, January 2018 > artcile