The design of this salad shop in Corso Magenta, in Milan, was born in close collaboration with Asterisco Creative Agency, a creative agency in Turin, which was entrusted with the study of graphics, strategy and communication.
The concept proposed and accepted with enthusiasm both by the design team and by the customer starts from the idea that the salad is an angelic meal, pure, almost a remedy, which allows not to renounce to taste, getting rid of guilt.
The vehicle of this message is a cosmopolitan “Santina” that becomes the protagonist of space; a figure inspired by classical sacred iconography, but at the same time enriched with colors, floral details and poses typical of the Viennese secessionist style, reinterpreted in a contemporary key. Strong is the reference to the “Madonnina”, one of the most identifying symbols of the city of Milan.
The “Santina” emerges on the backwall of the room from the tropical foliage that characterizes the wallpaper specially customized for The Pure by Darlingmind Studio in collaboration with Asterisco, the pattern continues on the wall behind the seats, creating an elegant contrast with the light structure laced in iron. The architectural project was therefore conceived as a real scenography where to insert the “Santina”; the choice of the arch as a stylized and symbolic element is strongly inspired by the sacred little chapels that are the habitat of the Madonnas, and by the polyptychs, in which it is precisely the arch that gives an architectural structure to the narration. The arch characterizes the structure in white painted iron of the seating system, “framing” the individual tables, integrated in the structure and together with them the customers.
The space has been divided into a selling and dining area and a laboratory. The two areas are divided by the light iron structure and perforated sheet painted white of the counter.
The design was thought to be re-proposed in other sales points and to be perfectly adapted to a communication conveyed by an icon other than the Milanese “Santina” in jeans, designed each time for the specific location.
Regarding lighting, we chose to use two neon lights, the first, above the counter, shows the motto “It’s all a dream”, the second, like a brushstroke of light, highlights the aureole of “Santina”, that becomes three-dimensional.
In general it was chosen to use “pure” light signs, selecting luminous globes and LED strips, in which the metal support practically disappears.

Lunch box è un progetto dentro al progetto. A poco più di un anno dall’inaugurazione di Waterbeat Society, primo centro di Hydrospinning in Italia, si è deciso di dotare lo spazio di una funzione aggiuntiva. E’ nata così un’area break, dove è possibile acquistare e consumare cibi e bevande (sani ovviamente!). E così sono state rimosse le vecchie zone massaggi (ne è rimasta solamente una) contenute nei cocoon al piano mezzanino e sono state ricavate postazioni con tavoli e sedute. Al piano inferiore è stata ricavata invece una zona frigorifero, in cui è possibile servirsi scegliendo tra diversi piatti. Il tema progettuale è in linea con quanto esplorato nel resto dello spazio, colori freschi, mood californiani con piccoli accenti che arricchiscono il design.

The new Bonn Street Michael Kors store is located in a Victorian building in central London’s Old Bond Street area. On the ground and second floor is the Women’s Collection, on the second floor is the Men’s Collection, while on the fourth floor is designed a V.I.P. area.The concept of the project is a very interesting mix, on the one hand it wants to preserve the typical architectural elements of the Victorian building, starting with its fireplaces, while on the other hand the intervention Sta between contemporary taste and an industrial-chic taste. An alternation of wood and concrete on the floor, ceilings and walls creates an interesting rhythm in the building’s ascent. Plaster cornices typical of the Victorian style have been restored and revived in a more contemporary way in the use of marble around the fireplaces. It was chosen to intervene with vintage furnishings That characterize the environment with a domestic flavor. The idea behind the project is to create a store where customers can feel at home.

Inside a building with a strong character, located in one of the coolest areas of London, here is the showroom of the fashion brand Michael Kors, a mix of vintage and industrial furniture, with unique pieces of design, in contrast with the style of the brand.

Interior design project for a wine shop with tasting area in Hong Kong. A contemporary project with a few accents that remind of the strong wine Italian culture.

Designing the interior of a pilates gym in the heart of Milan, a few steps from the castle Sforzesco. An interesting combination between “urban” and elegant. The accents are given by the elements specially designed for the gym, waxed iron , in contrast with the dark wood floors and niches, covered with printed brick wall wallpaper.

Designing the interior of a pharmacy. Functionality, color and brightness were the qualities that led the project. A great portal becomes a filter between the area for the public and the private, characterizing both the chest area.

The Relooking of this bar in San Cristoforo, born from the request of the two young owners to renovate and modernize the existing bar they acquired, creating a cool, bright space, with the atmosphere of home, in line with the name chosen for the activity – Mama’s cafe. The project worked on the elements constituting the space, such as the double height, the stairs and the important balustrade, revolutionizing their language. The staircase, after being white-painted, is so light that it seems to merge with the wall behind it, the railing, enriched with pots full of green appears as a bright balcony from which to look out on the functional but fun space below. The choice of light colors as white, gray and natural wood communicates successfully with the contrasting black chalkboard blackwall, support for the custom graphics, realized by Asterisk Design, that successfully embody the philosophy, the mood and the offer of this Mama’s café. Also note the reuse of barrels, transformed from rustic elements into tables with minimalist design, which, varying slightly the style of the furniture, are perfectly integrated in the concept of space. The selection of lamps with a stylized domestic line, characterized by a slender white structure that stands on the blackboard like a chalk tract, strengthens the genuine atmosphere of familiarity, the owners wanted the customer to feel welcomed by.

In 2017 we have started a new exciting collaboration with Timberland. Here the pictures of the first store designed by Nomade, in the prestigious shopping Mall CityLife in Milan.

Project of the concept of the first store of the brand Sweetyears. The materials choice is to look “street”, concrete effect wallpaper on the walls, pallet, waxed iron furniture, and neon indicating the areas. A project for a young and fresh brand is constantly evolving.

Concept for Belsire, men’s tailoring brand. A combination of the typical English tailoring shops of Saville Row in London, with a touch of Italian design to mark it and characterize them. The furniture, all designed to measure, plays between Cherry wood and brass accents.

Project for the interiors of the restaurant BIS in Milan. The idea comes from the desire to evoke the typical interior of the Pugliese farms: the niches in plaster, majolica tiles, stone cutting on the floors. The colors evoke the Mediterranean lands. The furniture, specially designed for the restaurant, echo the rural character of the farms, iron and raw wood. Particular attention has been given to the lighting, lamps that illuminate differently every corner. Particolare attenzione è stata data all’illuminazione degli ambienti, lampade che illuminano in modo differente ogni angolo.

Relooking project for a cafe. In the midst of the “città studi” district in Milan, the new interior design of a bar, that emphasize the daytime frequentation and the homely and welcoming atmosphere, intervening mostly on the wall coverings and the furnishings, with a special attention to the lighting system. Design by Daniela Aru.